Delivered by Rachel Goddard, managing director of Intandem Communications, this creative and interactive webinar will focus on how to create a powerful brand, so it generates impact for you and your business.
Your personal and business brand is what sets you apart from the competition and makes you stand out in a crowded market place. Much more than a logo or a badge, it should express who you are as a business and be reflected in everything you do.
You will learn:
• the power of strong brands
• how to identify the strengths of your own brand
• brand values, behaviour and personality
• how to use the creative ideas you have generated to develop a strong brand that stands out
• how to create an emotional connection with employees and customers
This will be interactive with discussion and participation encouraged to ensure that delegates get the most out of the sessions and have the opportunity, to raise questions and ideas about their own businesses.
Our presenters are Richard Lukey, Guy Lewis and Rachel Goddard
Richard is a Director at CDI Alliance who specialises in business strategy and change management, working in sectors that include manufacturing, creative and digital, identifying the causes of poor performance and facilitating the development and implementation of strategies that lead to renewed, profitable growth.
Guy is also a Director at CDI Alliance who has worked with technology manufacturers assisting businesses to grow by gaining efficiencies through technological change and re-organisation. Guy is a Royal Television Society award winner for outstanding achievement in the use of technology and for excellence in training.
Rachel is passionate about helping companies to unlock potential business opportunities and deliver their vision by taking a strategic, holistic approach to marketing, PR and communications.
With 30 years’ experience, she has worked for large corporates and hundreds of SME’s in both B2B and B2C situations. Starting her own communications agency in 2002, she has experience in running and growing her own business and understands the challenges that face business owners, directors, and in-house teams.
Rachel offers strategic advice, marketing planning workshops, coaching, mentoring, and training.