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Sales Planning & Strategy For Your Business

Date: Wed 29 September 2021
Time: 9:00AM - 4:30PM
Where: Humber View Hotel, North Ferriby

We will guide you through an in-depth exploration of the range of possible sales strategies and the many challenging decisions critical to revenue growth.

• Review of Existing Sales Strategy

• What is working & what is not?

• What sales processes are in place?

• Establish segmentations and growth priorities

• What is the customer journey?

• Uncovering Hidden Needs and Opportunities

Creating a Sales Plan
How to create a dynamic sales plan by addressing the key issues.

• Target Market

• Buyer Personas

• Positioning

• Competitive Advantages

• Pricing Strategy

• Competitor Analysis

Sales Skills

To provide basic sales training for any member of a sales team and to focus on hands-on and practical steps to structure the sales process. The training is based on following 7 steps of the customer visit/call/conversation

9:00am Registrations
9:30am Introductions

 What is sales

 The difference between sales and marketing

 Future trends in sales and future opportunities

10:45am Break
11:00am – Sales Planning

• The role of your plan in your business strategy

• Key elements of sales plan

• Create a sales plan for a volunteer!

Lunch & Break
1:15 – Sales skills
2:30pm Break
2:45pm Putting the plan in action

Live testing

Action Points

4:00pm to 4:30pm Finish

By the end of the course delegate will

 Have a structured approach to a sales plan

 Be able to implement new ideas that will add value

 Learn from your fellow delegates