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Paid Advertising for Search & Display – Gold Mine or Money Pit? (Session 2)

Date: Wed 28 July 2021
Time: 1:00PM - 2:30PM
Where: Online Webinar

Join us for a thorough explanation of how Google’s advertising system works, the best options for your type of business and the key things to watch out for when managing your live ad campaigns. This will be delivered over two sessions:

The Second Session – Wednesday 28th July 1 PM – 2.30 PM will cover: 

The second session explores the range of platforms and websites you can advertise on with Google, including the Display network and Shopping ads. You’ll learn how to create different audiences for your ads and how these can be used to fine-tune campaigns.

From standard text ads on Google Search to YouTube and Gmail ads, there are a huge array of options for ad formats and targeting to explore. For eCommerce retailers, you’ll also learn about Google Merchant Centre and the importance of a good product feed.

Join Ian Lockwood, an independent digital marketing consultant who specialises in search engine optimisation, pay per click advertising, Google Analytics, and conversion rate optimisation, as he shows you how to get the most from your ad spend, from choosing the right targeting options to optimising live campaigns in Google Ads.

Ian will deliver this knowledge over the two sessions and you will learn how to:

• ensure you are measuring a real return on investment from your advertising

• make the right choices when selecting campaign options

• create great ads that capture attention.

*Please note that webinars are recorded and made available for viewing on online platforms to help support businesses. By registering, you consent to the webinar being recorded and shared.