With the search engines, such as Google and Bing, and social media platforms continually changing the methods they use to position content in front of customers the need to promote your products and services to customers effectively is being pushed towards paid channels.
Paid Advertising can bring focused and relevant traffic when it is planned and executed correctly. However, the opposite can also happen, resulting in high costs and low returns.
This webinar will provide insight into the key channels that can be used to reach customers through paid advertising. Whether it be promotion of products via Google Shopping or delivery of services through search and social networks.
Top 3 benefits of attending the event
1. Understand the different paid advertising channels available
2. Identifying useful customer insights and targeting customer actions
3. Takeaway tips that can assist with starting and optimising paid campaigns
Name: James Pennington
Title: Digital Consultant
James brings a depth of knowledge around the application of Digital Technologies into all types of business. He has a strong background in Digital Marketing Analysis and optimisation of the customer journey as well as enabling and implementing digital systems.
**Once you have booked your place please follow the webinar joining instructions on the confirmation email**